{"id":109934,"date":"2022-11-09T07:05:21","date_gmt":"2022-11-09T07:05:21","guid":{"rendered":"https:\/\/mtea.be\/omschakelen-van-google-analytics-naar-ga4\/"},"modified":"2023-03-23T15:59:58","modified_gmt":"2023-03-23T15:59:58","slug":"switch-from-google-analytics-to-ga4","status":"publish","type":"post","link":"https:\/\/mtea.be\/en\/switch-from-google-analytics-to-ga4\/","title":{"rendered":"Switch from Google Analytics to GA4"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"109934\" class=\"elementor elementor-109934\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-045dff0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"045dff0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6cf8de0\" data-id=\"6cf8de0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-948245f elementor-widget elementor-widget-heading\" data-id=\"948245f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Switch from Google Analytics to GA4<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-acce2e1 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"acce2e1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d38ea7\" data-id=\"4d38ea7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a6f36e8 left-form-sec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6f36e8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3b9b43a\" data-id=\"3b9b43a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e82cd7 elementor-widget elementor-widget-text-editor\" data-id=\"2e82cd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The digital world is evolving rapidly and that is no different for Google Analytics. A while ago, the latest update, Google Analytics 4, was released to the world. A big step forward because GA4 provides even better insights into the behavior of your customer behavior and the channels and devices they use. A wealth of info that you can use to boost your business. Why miss that opportunity?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac69765 elementor-widget elementor-widget-button\" data-id=\"ac69765\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mtea.be\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-53f237a\" data-id=\"53f237a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac7400a elementor-widget elementor-widget-image\" data-id=\"ac7400a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1989\" height=\"1065\" src=\"https:\/\/mtea.be\/wp-content\/uploads\/2022\/11\/Google-Analytics-4-Banner-Mtea.jpeg\" class=\"attachment-full size-full wp-image-109318\" alt=\"\" srcset=\"https:\/\/mtea.be\/wp-content\/uploads\/2022\/11\/Google-Analytics-4-Banner-Mtea.jpeg 1989w, https:\/\/mtea.be\/wp-content\/uploads\/2022\/11\/Google-Analytics-4-Banner-Mtea-300x161.jpeg 300w, https:\/\/mtea.be\/wp-content\/uploads\/2022\/11\/Google-Analytics-4-Banner-Mtea-1024x548.jpeg 1024w, https:\/\/mtea.be\/wp-content\/uploads\/2022\/11\/Google-Analytics-4-Banner-Mtea-768x411.jpeg 768w, https:\/\/mtea.be\/wp-content\/uploads\/2022\/11\/Google-Analytics-4-Banner-Mtea-1536x822.jpeg 1536w, https:\/\/mtea.be\/wp-content\/uploads\/2022\/11\/Google-Analytics-4-Banner-Mtea-595xh.jpeg 595w\" sizes=\"auto, (max-width: 1989px) 100vw, 1989px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-673899bd elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"673899bd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48e297ec\" data-id=\"48e297ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-619ba06 elementor-widget elementor-widget-heading\" data-id=\"619ba06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why make the switch from Google Analytics to GA4?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f2b84e elementor-widget elementor-widget-text-editor\" data-id=\"9f2b84e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Change is always a bit difficult. But believe us when we say that <strong>switching to Google Analytics 4 (GA4) is a must<\/strong>. By the way, you can continue to swear by familiar recipes, but Google will simply force you to make the switch on July 1, 2023. So you better anticipate the forced switch.<\/p><p>Google Analytics has had its best time and there is a good reason for this: the <strong>changed visitor behavior<\/strong> and the fact that the focus is increasingly on the right to <strong>privacy<\/strong>. Traditionally, Google measures everything through sessions that are linked to user data. In many cases this works well, but with apps and one-pagers this way of measuring falls short. If you start analyzing, you often miss the complete picture. With GA4, this problem is a thing of the past. But there are many more new features and benefits provided.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7be5c2c elementor-widget elementor-widget-heading\" data-id=\"7be5c2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The benefits and new features of GA4<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eee25f4 elementor-widget elementor-widget-text-editor\" data-id=\"eee25f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are many advantages to Google Analytics 4. We list the most important ones for you:<\/p><ul><li>GA4 is a lot <strong>more scalable<\/strong>, so the system easily grows with your company. You collect the data from your app and website in one location.<\/li><li>The <strong>privacy protection<\/strong> is a lot higher.<\/li><li>GA4 features powerful <strong>machine learning<\/strong>. This makes it possible to proactively come up with tailor-made improvements. GA4 responds to tracking prevention and still provides reliable data.<\/li><li><strong>Cross-device<\/strong> tracking becomes a lot easier. The emphasis is on interactions\/events.<\/li><li>Better <strong>integration<\/strong> with other tools.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffbcc2d elementor-widget elementor-widget-heading\" data-id=\"ffbcc2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the new features of GA4?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5180440 elementor-widget elementor-widget-text-editor\" data-id=\"5180440\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>GA4 is packed with new features. We list them for you.<\/p><ul><li><strong>Data streams<\/strong><br \/>Data from multiple sites and apps can easily be grouped in GA4.<\/li><li><strong>Reports<\/strong><br \/>The reports evolve more into a dashboard that you can set up to measure. Graphs and visualizations make it manageable.<\/li><li><strong>Insight tool<\/strong><br \/>Enjoy enhanced automatic insights and predictions. Machine learning allows you to quickly optimize your conversions.<\/li><li><strong>Explore<\/strong><br \/>The tool to specifically analyze user journeys and map funnels. A clear overview of the various actions taken to achieve a result.<\/li><li><strong>Events<\/strong><br \/>Many events such as clicking on links, downloads, &#8230; can be made measurable in the interface. Google Tag Manager is then no longer necessary.<\/li><li><strong>Audiences<\/strong><br \/>Audiences are generated based on machine learning. They can also be analyzed more easily and used for campaigns.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baffa4e elementor-widget elementor-widget-heading\" data-id=\"baffa4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When to switch to GA4?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c37f55 elementor-widget elementor-widget-text-editor\" data-id=\"7c37f55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><u>By 1 July 2023 at the latest,<\/u><\/strong> you must switch to GA4. We advise you not to wait that long and to prepare the switch well and make it on time. Previously processed data by Universal Analytics will be retained for another 6 months.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dce0d1 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4dce0d1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9154e00\" data-id=\"9154e00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c297129 elementor-widget elementor-widget-heading\" data-id=\"c297129\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want to make the switch to GA4 yourself?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d1bcbc elementor-widget elementor-widget-text-editor\" data-id=\"3d1bcbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Can you make the switch to GA4 yourself? Everything is possible, but that does not mean that it is the optimal way of working. On the internet there are a lot of basic step-by-step plans that you can apply to make the switch. First, you need to create a Google Analytics 4 property and then configure it. A Setup Assistant can help you with the basic settings. Mind you, properly configuring GA4 is not only important, it also takes quite a bit of time. The basics are often not enough to analyze the data you really need.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0143029 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0143029\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f901dbc\" data-id=\"f901dbc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d637e85 elementor-widget elementor-widget-heading\" data-id=\"d637e85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Leave the setup of GA4 to a specialist<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16f1fc7 elementor-widget elementor-widget-text-editor\" data-id=\"16f1fc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At Mtea we have been at home in Google Analytics for years. Over the years we have followed the evolutions and we know the platform from needle to thread. It goes without saying that we have also studied GA4 in the meantime. As an experienced specialist, we master the new features, we can set up GA4 for your websites and apps and configure them completely customized. This way we perfectly measure what you need and attach importance to. While you focus on your core business, we ensure a smooth and trouble-free transition to GA4, so that you get better insights. If desired, we will provide you with reports on a regular basis, but we can just as well familiarize you with the system ourselves. Of course, we also closely follow all new developments and implement the best practices.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98ca4a7 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98ca4a7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d01b44\" data-id=\"0d01b44\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-012e392 elementor-widget elementor-widget-heading\" data-id=\"012e392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Make an appointment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28e53a4 elementor-widget elementor-widget-text-editor\" data-id=\"28e53a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Do you want to know what GA4 can do for your company, do you want to anticipate in time and\/or experience the added value? We are happy to discuss the possibilities with you. Make an appointment without obligation and we will see together whether a collaboration is desirable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-761604c elementor-widget elementor-widget-button\" data-id=\"761604c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mtea.be\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The digital world is evolving rapidly and that is no different for Google Analytics. A while ago, the latest update, Google Analytics 4, was released to the world. A big step forward because GA4 provides even better insights into the behavior of your customer behavior and the channels and devices they use. A wealth of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":109529,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-109934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Switch from Google Analytics to GA4 - Mtea<\/title>\n<meta name=\"description\" content=\"Google Analytics heeft zijn beste tijd gehad en daar is een goede reden voor: het gewijzigde bezoekersgedrag en het feit dat de focus steeds meer op het recht op privacy komt te liggen\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mtea.be\/en\/switch-from-google-analytics-to-ga4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Switch from Google Analytics to GA4 - Mtea\" \/>\n<meta property=\"og:description\" content=\"Google Analytics heeft zijn beste tijd gehad en daar is een goede reden voor: het gewijzigde bezoekersgedrag en het feit dat de focus steeds meer op het recht op privacy komt te liggen\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mtea.be\/en\/switch-from-google-analytics-to-ga4\/\" \/>\n<meta property=\"og:site_name\" content=\"Mtea\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-09T07:05:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-23T15:59:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mtea.be\/wp-content\/uploads\/2022\/11\/Google-Analytics-4.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"856\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Matthias\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matthias\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mtea.be\\\/en\\\/switch-from-google-analytics-to-ga4\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mtea.be\\\/en\\\/switch-from-google-analytics-to-ga4\\\/\"},\"author\":{\"name\":\"Matthias\",\"@id\":\"https:\\\/\\\/mtea.be\\\/en\\\/#\\\/schema\\\/person\\\/6747c644774e0d25cef487b043c93400\"},\"headline\":\"Switch from Google Analytics to GA4\",\"datePublished\":\"2022-11-09T07:05:21+00:00\",\"dateModified\":\"2023-03-23T15:59:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mtea.be\\\/en\\\/switch-from-google-analytics-to-ga4\\\/\"},\"wordCount\":810,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/mtea.be\\\/en\\\/switch-from-google-analytics-to-ga4\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mtea.be\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Google-Analytics-4.webp\",\"articleSection\":[\"Geen onderdeel van een categorie\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mtea.be\\\/en\\\/switch-from-google-analytics-to-ga4\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mtea.be\\\/en\\\/switch-from-google-analytics-to-ga4\\\/\",\"url\":\"https:\\\/\\\/mtea.be\\\/en\\\/switch-from-google-analytics-to-ga4\\\/\",\"name\":\"Switch from Google Analytics to GA4 - Mtea\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mtea.be\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mtea.be\\\/en\\\/switch-from-google-analytics-to-ga4\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mtea.be\\\/en\\\/switch-from-google-analytics-to-ga4\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mtea.be\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Google-Analytics-4.webp\",\"datePublished\":\"2022-11-09T07:05:21+00:00\",\"dateModified\":\"2023-03-23T15:59:58+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/mtea.be\\\/en\\\/#\\\/schema\\\/person\\\/6747c644774e0d25cef487b043c93400\"},\"description\":\"Google Analytics heeft zijn beste tijd gehad en daar is een goede reden voor: het gewijzigde bezoekersgedrag en het feit dat de focus steeds meer op het recht op privacy komt te liggen\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mtea.be\\\/en\\\/switch-from-google-analytics-to-ga4\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mtea.be\\\/en\\\/switch-from-google-analytics-to-ga4\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mtea.be\\\/en\\\/switch-from-google-analytics-to-ga4\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mtea.be\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Google-Analytics-4.webp\",\"contentUrl\":\"https:\\\/\\\/mtea.be\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Google-Analytics-4.webp\",\"width\":1600,\"height\":856},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mtea.be\\\/en\\\/switch-from-google-analytics-to-ga4\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mtea.be\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Switch from Google Analytics to GA4\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mtea.be\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mtea.be\\\/en\\\/\",\"name\":\"Mtea\",\"description\":\"Digital, Print &amp; AI Solutions\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mtea.be\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mtea.be\\\/en\\\/#\\\/schema\\\/person\\\/6747c644774e0d25cef487b043c93400\",\"name\":\"Matthias\",\"url\":\"https:\\\/\\\/mtea.be\\\/en\\\/author\\\/matthias\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Switch from Google Analytics to GA4 - Mtea","description":"Google Analytics heeft zijn beste tijd gehad en daar is een goede reden voor: het gewijzigde bezoekersgedrag en het feit dat de focus steeds meer op het recht op privacy komt te liggen","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mtea.be\/en\/switch-from-google-analytics-to-ga4\/","og_locale":"en_US","og_type":"article","og_title":"Switch from Google Analytics to GA4 - Mtea","og_description":"Google Analytics heeft zijn beste tijd gehad en daar is een goede reden voor: het gewijzigde bezoekersgedrag en het feit dat de focus steeds meer op het recht op privacy komt te liggen","og_url":"https:\/\/mtea.be\/en\/switch-from-google-analytics-to-ga4\/","og_site_name":"Mtea","article_published_time":"2022-11-09T07:05:21+00:00","article_modified_time":"2023-03-23T15:59:58+00:00","og_image":[{"width":1600,"height":856,"url":"https:\/\/mtea.be\/wp-content\/uploads\/2022\/11\/Google-Analytics-4.webp","type":"image\/webp"}],"author":"Matthias","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Matthias","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mtea.be\/en\/switch-from-google-analytics-to-ga4\/#article","isPartOf":{"@id":"https:\/\/mtea.be\/en\/switch-from-google-analytics-to-ga4\/"},"author":{"name":"Matthias","@id":"https:\/\/mtea.be\/en\/#\/schema\/person\/6747c644774e0d25cef487b043c93400"},"headline":"Switch from Google Analytics to GA4","datePublished":"2022-11-09T07:05:21+00:00","dateModified":"2023-03-23T15:59:58+00:00","mainEntityOfPage":{"@id":"https:\/\/mtea.be\/en\/switch-from-google-analytics-to-ga4\/"},"wordCount":810,"commentCount":0,"image":{"@id":"https:\/\/mtea.be\/en\/switch-from-google-analytics-to-ga4\/#primaryimage"},"thumbnailUrl":"https:\/\/mtea.be\/wp-content\/uploads\/2022\/11\/Google-Analytics-4.webp","articleSection":["Geen onderdeel van een categorie"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mtea.be\/en\/switch-from-google-analytics-to-ga4\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mtea.be\/en\/switch-from-google-analytics-to-ga4\/","url":"https:\/\/mtea.be\/en\/switch-from-google-analytics-to-ga4\/","name":"Switch from Google Analytics to GA4 - Mtea","isPartOf":{"@id":"https:\/\/mtea.be\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mtea.be\/en\/switch-from-google-analytics-to-ga4\/#primaryimage"},"image":{"@id":"https:\/\/mtea.be\/en\/switch-from-google-analytics-to-ga4\/#primaryimage"},"thumbnailUrl":"https:\/\/mtea.be\/wp-content\/uploads\/2022\/11\/Google-Analytics-4.webp","datePublished":"2022-11-09T07:05:21+00:00","dateModified":"2023-03-23T15:59:58+00:00","author":{"@id":"https:\/\/mtea.be\/en\/#\/schema\/person\/6747c644774e0d25cef487b043c93400"},"description":"Google Analytics heeft zijn beste tijd gehad en daar is een goede reden voor: het gewijzigde bezoekersgedrag en het feit dat de focus steeds meer op het recht op privacy komt te liggen","breadcrumb":{"@id":"https:\/\/mtea.be\/en\/switch-from-google-analytics-to-ga4\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mtea.be\/en\/switch-from-google-analytics-to-ga4\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mtea.be\/en\/switch-from-google-analytics-to-ga4\/#primaryimage","url":"https:\/\/mtea.be\/wp-content\/uploads\/2022\/11\/Google-Analytics-4.webp","contentUrl":"https:\/\/mtea.be\/wp-content\/uploads\/2022\/11\/Google-Analytics-4.webp","width":1600,"height":856},{"@type":"BreadcrumbList","@id":"https:\/\/mtea.be\/en\/switch-from-google-analytics-to-ga4\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mtea.be\/en\/"},{"@type":"ListItem","position":2,"name":"Switch from Google Analytics to GA4"}]},{"@type":"WebSite","@id":"https:\/\/mtea.be\/en\/#website","url":"https:\/\/mtea.be\/en\/","name":"Mtea","description":"Digital, Print &amp; AI Solutions","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mtea.be\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/mtea.be\/en\/#\/schema\/person\/6747c644774e0d25cef487b043c93400","name":"Matthias","url":"https:\/\/mtea.be\/en\/author\/matthias\/"}]}},"_links":{"self":[{"href":"https:\/\/mtea.be\/en\/wp-json\/wp\/v2\/posts\/109934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mtea.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mtea.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mtea.be\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mtea.be\/en\/wp-json\/wp\/v2\/comments?post=109934"}],"version-history":[{"count":7,"href":"https:\/\/mtea.be\/en\/wp-json\/wp\/v2\/posts\/109934\/revisions"}],"predecessor-version":[{"id":109942,"href":"https:\/\/mtea.be\/en\/wp-json\/wp\/v2\/posts\/109934\/revisions\/109942"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mtea.be\/en\/wp-json\/wp\/v2\/media\/109529"}],"wp:attachment":[{"href":"https:\/\/mtea.be\/en\/wp-json\/wp\/v2\/media?parent=109934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mtea.be\/en\/wp-json\/wp\/v2\/categories?post=109934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mtea.be\/en\/wp-json\/wp\/v2\/tags?post=109934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}