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5 reasons why a mobile responsive website is essential for your business.

Today, a mobile responsive website is essential for any business. A mobile responsive website automatically adapts to the screen size of the device on which it is viewed, whether it is a desktop, tablet or smartphone. This means that your website is easily accessible and usable for users, regardless of the device they are using. But why is a mobile responsive website so important? Here are the 5 main reasons.

  1. Higher rankings in search engines
  2. Better user experience
  3. Increase in mobile traffic
  4. Competitive advantage
  5. Better conversion rates
Mobile responsive website is essentieel

1. Higher rankings in search engines

Google has indicated that mobile responsiveness is a very important factor in determining the ranking of a website in the search results. This means that if your website is not mobile responsive, you may have a lower ranking in the search results. This lower position can lead to less traffic and fewer potential customers.

2. Better user experience

A mobile responsive website provides a better user experience for visitors who view your website on a mobile device, such as a smartphone or tablet. If your website isn’t mobile responsive, users may have trouble navigating and the pages may take longer to load. This can cause frustration and can lead to a poor user experience. Users will therefore leave the website faster without converting.

Google mainly uses the mobile version of the content of a website, crawled with the smartphone agent, for indexing and ranking. Page speed is a hugely important factor!

3. Increase in mobile traffic

Mobile devices such as smartphones are increasingly being used for searching and shopping online. If your website is mobile responsive, you can attract a lot more traffic. Of course, this can have a significant impact on your business, especially if the target audience is primarily mobile users. More traffic can eventually lead to more leads, purchases, conversions, … lead. And that’s what really counts!

4. Competitive advantage

A mobile responsive website can provide a significant competitive advantage over companies that do not have a mobile responsive website. In this way you can offer a better user experience to website visitors and attract more mobile traffic. Visitors will be more likely to take action on your website than with a competitor that does not have a mobile responsive website. Ordering a product, for example, is much easier on a website that looks good on mobile. So you have a step ahead.

5. Better conversion rates

We have already mentioned it briefly before. A mobile responsive website can also contribute to better conversion rates. If your website is easy to use on mobile devices, visitors can find what they’re looking for faster and take action more easily, such as placing an order or filling out a contact form. This can lead to higher conversion rates and more revenue for your business. That’s a bonus, right?

Don't wait any longer

A mobile responsive website is no longer a luxury, but a necessity. If your website isn’t mobile responsive yet, then it’s definitely time to take action. We at Mtea can help with that. Interested in a fast website? Contact us today.

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